The New Zealand arm of Fujifilm, based at 2C William Pickering Drive in Rosedale, on Auckland's North Shore. The company describes its aim as creating products and solutions across many fields to improve quality of life and support environmental sustainability.
The website lists four areas of business: consumer products such as digital cameras, instax and photo printing; healthcare systems, including X-ray, endoscopy, ultrasound and laboratory testing; cine and broadcast products; and business products, including printing equipment, optical devices and data storage. Graphic arts and printing is also listed as a separate area.