Blink Optometrists is an independently owned optometrist practice on Birkenhead Avenue in Birkenhead, on Auckland's North Shore. It sees adults, teenagers and children, and it describes itself as a family-oriented practice. The practice says it takes time to learn each patient's history and that of their family, and it calls patients by name. Eye examinations, contact lens fittings and eyewear fittings are all offered, and the practice carries a range of frames at quality and budget levels.
Customers praise the thoroughness and patience of the examinations, including with young children. Reviews mention the easy parking, a friendly welcome at reception, and staff who go out of their way, such as one who delivered a forgotten glasses case to a customer's house. Several reviewers have been going to the practice for years. Prices are described in one review as reasonable for the tests done. The practice is part of the Birkenhead neighbourhood, close to the village's shops and cafés.