Prime Massage Therapy's West Auckland clinic is on Kaurilands Road in Titirangi, Glen Eden, and it is a clinical massage practice rather than a spa. Treatments include neuromuscular, sports, therapeutic, relaxation, remedial, pregnancy and post-natal massage, and manual lymphatic drainage. Each person gets an assessment first to find the cause of pain or stiffness, then a plan for recovery. The practitioner, Nici, holds a Bachelor of Health Sciences in neuromuscular and massage therapy and is registered with Massage Aotearoa New Zealand, the professional body for massage therapists. The clinic is a registered EasyClaim provider for Southern Cross Health Insurance, and there is free parking at the clinic. The clinic's dog, Loki, is a friendly, quiet greeter, so visitors who like dogs will find him on the way in.