Luxe Dream Marketing is a marketing agency at 17A Porana Road in Wairau Valley, on Auckland's North Shore. Its work is helping New Zealand and Australian businesses enter the Chinese market through Chinese social media platforms. The agency says it has a dedicated office in China, and that it sets up social media content, ad placements, online stores and sales methods there. It also manages influencers and KOLs, and it has an events company under its umbrella, since 2019, that plans brand launches, exhibitions and corporate events, from set-up and guest lists to running the event.
The agency works mainly with Xiaohongshu, WeChat and Douyin. It describes Xiaohongshu as a social and shopping platform, WeChat as a way to build customer relationships through official accounts, groups and mini programmes, and Douyin as a short-video platform with strong reach among younger users. The website says it has partnered with more than 1,000 businesses, and it works with influencers across New Zealand, Australia and China.