Loft45 is a small-group personal training studio on Level 1 at 45 Sale Street in Freemans Bay, created for folks who don't love gyms. Its mission is a friendly, non-intimidating way for busy people to enjoy the benefits of better health as they age — no lycra required, no loud music, and no pressure to already be fit. Instead, it offers a hassle-free environment where you can be exactly where you're at while you work to improve your health.
The studio draws on more than 20 years of industry experience, founded by trainers who felt each decade change the way the body responds — getting stiffer, taking longer to recover, and needing to train smarter, not harder. Where most fitness programmes are designed for fit 25-year-olds who think burpees are fun, Loft45 redefines the model so everyday people can access achievable workouts that work across all fitness levels. Training happens in small groups, combining the attention and coaching of a 1:1 session with the affordability of sharing, flexible scheduling and the fun of like-minded company.
Getting started is deliberately simple: a no-obligation call, an initial 1-2-1 Personal Training Assessment, then regular sessions — with a 21-day trial available to test the fit first. Membership is a choice of 8 or 12 sessions a month, with two to three sessions a week recommended for optimal results. Loft45 is also home to onsite health services, including physiotherapy and sports and therapeutic massage. The studio operates 7 days a week, with labelled client parking beside the building and behind it.
Perched on Level 1 at 45 Sale Street, just off the fringe of Auckland's CBD in Freemans Bay, Loft45 makes an unusual promise for a gym: it is built for people who don't love gyms. The studio's stated purpose is to offer a friendly, non-intimidating way for busy people to enjoy the benefits of better health as they age. There is no expectation that you arrive fit, flexible or enthusiastic about burpees. The vibe, in the team's own words, is not lycra and loud music — it is a hassle-free place to come and enjoy being exactly where you're at, while you work to improve your health.
Loft45 is the product of more than 20 years in the fitness industry, and its founders are candid about why they built it this way. They felt the difference each decade makes: getting stiffer, taking longer to recover, and realising you need to train smarter, not harder. Most fitness programmes, they note, are designed for 25-year-olds who are already fit and think burpees are fun. Loft45 set out to redefine the fitness model so real, everyday people can access workouts that are achievable, work across all fitness levels and make meaningful improvements to their health.
The team is fond of the science on this: if exercise were a pill, scientists believe it would be the most highly prescribed pill in the world. Their job, as they see it, is dispensing the goods that help people live healthy, confident lives — managing fitness, strength, weight, flexibility, mood and energy from any starting point.
The studio's signature format is personal training delivered in small groups. The reasoning is practical: you get the attention and coaching of a 1:1 session, the affordability of sharing the session with others, the flexibility to book training around your own week, and the fun of like-minded people working alongside you.
Members seem convinced. "I really enjoy working out in a group. It's more fun and more inspiring," one reports. Another came to Loft45 precisely because they hate working out and wanted a fun environment with like-minded people. Others describe the relief of leaving bigger gyms where they felt intimidated — "when I walked in here, it was such a lovely vibe" — and the way the studio caters to a full spectrum of fitness levels, from beginners to advanced.
Loft45 removes the guesswork from joining. The first step is a no-obligation call with one of the expert trainers, whether you're raring to go or just have questions. Step two is the initial 1-2-1 Personal Training Assessment, where your starting point is mapped out properly and safely. From there, you begin training — and if you'd rather try before committing, the studio offers a 21-day trial with no obligation, so you can see whether it's the right fit.
Membership is deliberately simple: two packages, one with eight sessions a month and one with twelve. For optimal results the team recommends training two to three times a week, but which package fits your lifestyle is entirely your call. Sessions are booked around your existing week, so training slots into a busy schedule rather than taking it over.
Loft45 also thinks about the full picture. The studio is home to other onsite health services, including physiotherapy with Form Physio and sports and therapeutic massage with Maintain Massage. For anyone returning to exercise after a long gap — or managing a nagging injury — having those services in the same building is a genuine reassurance, and the trainers are highly qualified and knowledgeable in managing individual needs, including training safely through injuries.
The studio sits on Level 1, 45 Sale Street, Freemans Bay, Auckland 1010, and operates 7 days a week. If you drive, client parking runs down the left-hand side of the driveway next to the building, with four more labelled Loft45 parks in the back carpark. You can reach the team on 09 379 0908, or follow along on Facebook and Instagram.
With hundreds of happy clients already enjoying the benefits, the studio's closing question is a friendly one: what would better health mean to you?