A proudly NZ-owned online gift store, with a warehouse at 14A/9 Laidlaw Way in East Tāmaki, Auckland. It sells curated gift boxes and personalised gifts, and its range includes gift boxes for her, personalised necklaces and memory lights.
The website has an age check before entry, and it sells through an online shop with shipping estimates and discount codes at checkout. The store's address is a warehouse, so orders are not a walk-in shopping visit. The gifts are lovingly selected in New Zealand for babies, children and women, for milestones and new beginnings.