ifurniture's Auckland showroom at 268 Neilson Street in Onehunga is a 4,500 square metre furniture showroom, and the business says it is the biggest in New Zealand. It has more than 2,000 products across bedroom, sofa and lounge, living, dining, office, outdoor, curtains and blinds, commercial and homewares ranges. The bedroom range includes bed frames, mattresses, wardrobes and BESTA modular wardrobe solutions. Sofas include sectionals, recliners, sofa beds and lift chairs. Dining covers tables, chairs, bar stools and buffets. The business was founded in 2004 in Auckland and is 100% New Zealand owned.
The store offers a guaranteed best price, with a promise to beat any lower price by 10%, and a seven-day money-back policy with no need to return the item. Shipping outside Auckland is $89, as at 2026, for destinations including Whangārei, Tauranga, Rotorua, Nelson, Dunedin and Queenstown. The business says its products come from the same factories as those sold elsewhere, and that its low margins allow lower prices.