Mr Chips is a New Zealand potato processor, known for over 50 years as an iconic Kiwi chip brand supplying frozen potato products to Food Service, Retail and Export customers.
Since being purchased in 2013 by Balle Bros, a family-owned business farming since 1949, Mr Chips has operated a "Field to Fork" model: Balle Bros supplies more than 85% of the potatoes grown on its own farms in Pukekohe, Waikato, Hawkes Bay and Canterbury for Mr Chips to process into chips, wedges and kumara chips. The core uncoated Mr Chips range sits alongside a Premium Coated and Skin-On range under the related Balle Farms brand.
All Mr Chips and Balle Farms A-grade chips are made from 100% New Zealand grown potatoes and kumara, including kumara sourced from Kaipara and Pukekohe, with rigorous quality controls applied throughout processing.
For more than 50 years, Mr Chips has been one of New Zealand's most recognised names in frozen potato products, supplying chips, wedges and kumara chips to Food Service, Retail and Export customers.
Mr Chips began as a small manufacturer of frozen potato chips and, over five decades, grew into a brand many New Zealanders associate with sports events and Friday night takeaways. That nostalgic connection remains central to how the brand talks about itself today — a pottle of hot Mr Chips chips as a shared Kiwi memory.
In 2013, Mr Chips was purchased by Balle Bros, a family-owned business that has been farming since 1949. The acquisition gave Mr Chips a genuine "Field to Fork" supply chain: Balle Bros supplies more than 85% of the potatoes grown on its own farms in Pukekohe, Waikato, Hawkes Bay and Canterbury for Mr Chips to process, meaning the company controls its product from the paddock through to the finished bag of chips.
Mr Chips retains its core uncoated products under the original Mr Chips brand, while Premium Coated and Skin-On products are offered under the related Balle Farms brand. Between the two, the range covers classic uncoated chips, wedges, and kumara (sweet potato) chips, alongside coated and skin-on options for customers wanting a different finish.
All Mr Chips and Balle Farms A-grade chips are made from 100% New Zealand grown potatoes and kumara, with kumara sourced from growing regions including Kaipara and Pukekohe. Rigorous quality controls are applied throughout the growing and manufacturing process to keep A-grade product consistent, batch after batch.
Across its range, Mr Chips offers products that are gluten free, vegan, halal and non-GMO (on a select-product basis), with full dietary information published for customers who need to check specific products.
Mr Chips operates across three main channels — Food Service, Retail and Export — supplying not just New Zealand but customers around the world. A downloadable product catalogue is available for those wanting the full current range.
From its beginnings as a small chip manufacturer to its current position as a leading New Zealand potato processor under Balle Bros ownership, Mr Chips has stayed close to its roots: New Zealand grown potatoes, processed into the chips generations of Kiwis have grown up with.