Floral Stylist Co. is a private floral studio in Mission Bay, Auckland, operating by appointment only from 22 Paritai Drive. At the helm is Sue Cameron, the company's Owner and Creative Director, who views floristry as an art form. The studio's tagline, Artful Elevation, captures the approach: floral design conceived with a stylist's eye rather than run off a production line.
Sue is supported by a team that mixes florists, creatives, stylists and event planners. Together they treat each brief with a holistic perspective, weighing the colour palette, the event environment and the client's own vision before a single design begins, so that the finished work genuinely achieves what the client set out to do.
The studio's services span events, weddings, editorial shoots, styling, mailers and colabs — collaborative projects with brands and fellow creatives. Its portfolio ranges from wedding celebrations to brand launch events and showcase work, and the studio shares current projects on Facebook, Pinterest and Instagram. Enquiries are welcome by email, phone or through the contact form on the website.
Tucked into the seaside suburb of Mission Bay, Floral Stylist Co. works a little differently from the neighbourhood flower shop. This is a private studio, open strictly by appointment, where flowers are treated less as a product and more as a medium. The studio's tagline — Artful Elevation — says it plainly: this is floral design with the eye of an art director, not a production line.
The setting suits the work. An unassuming address on Paritai Drive gives the team room to plan, style and refine installations before they head out to weddings, events and shoots.
At the helm is Sue Cameron, Floral Stylist Co.'s Owner and Creative Director, who views floristry as an art form. Around her sits a deliberately mixed team of florists, creatives, stylists and event planners. That mix matters: design, styling and planning perspectives all sit around the same table, which is how the studio approaches a brief from the flowers up and the room down.
The team treats every brief with a holistic perspective. A design is never considered in isolation: the colour palette, the event environment and the client's own vision are all weighed together before a single stem is chosen. The aim, as the studio puts it, is to ensure the work achieves the client's vision — whether that means setting a mood for a wedding, framing a brand story, or anchoring a room.
It's an approach that asks more questions up front, but it shows in work that feels considered rather than templated.
The studio's portfolio spans a wide creative range. Weddings feature prominently, with photographed celebrations showing everything from intimate ceremony florals through to full-day styling. Editorial shoots are another string to the bow — floral work conceived for the camera, built around a concept and a palette. For couples, that usually means a conversation about palette, venue and mood before a single proposal is written; for brands, it means florals briefed like any other creative asset.
Recent work featured on the studio's site has included a launch event for Glasshouse Fragrances' car diffuser range and showcase work for Little Wolf Friends in 2023 — evidence that the team is as comfortable working alongside brands as it is with couples.
Floral Stylist Co. organises its offering into six services. Events covers floral design for launches, showcases and private functions. Weddings is the studio's dedicated wedding service, from bouquets to ceremony and reception styling. Editorial is floral work for photo shoots and published stories. Styling brings the studio's holistic, palette-and-environment approach to a space as a whole. Mailers are the studio's floral mailer format, and Colabs are collaborative projects with brands and fellow creatives.
Together they make the studio a flexible creative partner: bring a brief, and the team will shape the floral response around it. It's a format suited to clients who want a considered result rather than an off-the-shelf arrangement.
Because the Paritai Drive premises operate as a private studio, there are no walk-in hours — appointments are arranged in advance. Enquiries go through the contact form on the website, by email to [email protected], or by phone on +64 22 121 9175. The studio is also active on Facebook, Pinterest and Instagram, which is the easiest way to see current work before committing to a brief.
For anyone planning a wedding, a launch, a shoot or a space that needs a floral point of view, Floral Stylist Co. offers something rarer than a flower order: a team that treats the arrangement as an artwork and the brief as a creative problem worth solving properly.