A flower shop with a café-style corner, Fei's Blossom opened on 13 September 2024 at 21 William Roberts Road in Pakuranga, East Auckland. The founder, Jenny, runs it as a long-held dream, and the shop is designed to feel calm and simple, with room to sit and take a moment among the flowers. Alongside fresh seasonal blooms, the shop sells homemade desserts made by Jenny and coffee.
Visitors can choose a ready-made bouquet or work with Jenny on something made to their own taste. The shop offers 10% off a first purchase of $50 or more to people who sign up to its mailing list. The shop describes itself as the newest flower stop in East Auckland, and its aim is to make the walk from the door to the wrapped flowers easy.