A supplier of gym and fitness equipment on Beach Haven Road in Birkdale, on Auckland's North Shore, which says it has supplied equipment for more than 10 years. The business sells its own Solid Strength range of barbells, weightlifting belts, straps, pull-up grips, wrist wraps, PU round dumbbells, skipping ropes and a commercial air bike. It also sells a landmine attachment for a Goliath rig, a foam barbell pad, and an outdoor wall-mounted pull-up bar. The site describes its equipment as built for commercial gyms as well as home gyms. The website also carries recovery and energy products under the FITAID name, and guides on choosing resistance bands, skipping ropes and training for HYROX.