A family-owned saltwater fishing tackle shop at 15 Railside Avenue in Henderson, which the business calls West Auckland's leading saltwater fishing store. It has been run by the Norcross family since 1952, when Charlie Norcross opened a small sports store on Great North Road. The shop moved to Railside Avenue in 1960, and in 1986 it became a dedicated fishing tackle shop under Robert Norcross, who is the current owner.
The shop sells rods, lures, bait and fishing gear, and staff give advice on choosing gear, bait and fishing spots. The business says it will match the price of any New Zealand fishing website or fishing store, and that its prices are competitive. Parking is at the back of the shop, off Stevies Lane. The shop can be reached on (09) 838 8504.