Sugar Principle Albany is a cake and pastry shop at 4/51 William Pickering Drive in Rosedale, Auckland. The website describes premium artisan cakes and pastries, made with fresh cream from New Zealand and seasonal fruit. The cakes use less sugar than usual, and the shop takes custom orders for events such as birthdays and weddings. Coffee is also available. The website says fruit-flavoured cakes may cost a little more in winter, when fruit is more expensive. Visitors can order in advance and ask about delivery areas, storage and cancellation terms, which are listed in the website's FAQs.