Aje's Auckland flagship sits on Level 2 of Westfield Newmarket at 277 Broadway, bringing the Australian label's dresses, denim, knitwear and accessories to Newmarket's busiest shopping corner. It holds a 3.1 rating from 55 Google reviews, with shoppers highlighting the store's aesthetic, gift selection and lovely staff, though some report uneven service.
Occasion wear is where a good clothing store proves itself, and gowns, cocktail and wedding-guest styles are best judged in person, where fabric, drape and fit tell you what a product photo cannot. Sizes in sought-after styles move quickly, so checking stock online or phoning ahead saves a wasted trip, and staff at most fashion stores can hold an item or track one down at another branch. Regulars also time their visits to end-of-season sales, when quality pieces are marked down predictably.
For Aucklanders after sculptural occasion dressing, this Westfield Newmarket store puts the label's latest collections on Broadway's doorstep.