Project 44

cafe — Mairangi Bay · Auckland

About Project 44

Project 44 is an apparel and headwear label rooted in modern everyday streetwear, offering a clean collection of caps, tees, long sleeves, and lightweight outerwear. Designed with minimalist aesthetics and versatile colorways, their lineup showcases understated graphics, tailored embroidery, and functional silhouettes suited for daily casual wear. From classic five-panel and six-panel caps to core cotton staples, Project 44 focuses on cohesive essentials built for contemporary street style.

Whether shopping their latest seasonal drops online or exploring their core range of basics, Project 44 emphasizes wearable street staples. Their headwear selections feature distinct low-profile and mid-profile structures, complemented by neutral tones and limited-run pieces like their commemorative store opening tees and weather-resistant windbreakers. Each piece reflects a dedicated focus on fit, form, and clean visual branding.

Project 44: Clean Streetwear Essentials and Modern Headwear

Streetwear thrives on subtle details, comfortable cuts, and effortless styling. Project 44 channels this philosophy into a curated range of casual apparel and signature headwear that bridges clean aesthetics with everyday versatility. Built around straightforward staples and minimalist branding, the brand has created an accessible lineup tailored to modern urban life.

From graphic tees to versatile long sleeves and lightweight jackets, the collection is designed to integrate smoothly into any rotation. Rather than overwhelming the wearer with heavy branding or excessive ornamentation, Project 44 leans into understated tailoring, refined color palettes, and reliable silhouettes that stand up to daily use.

Signature Headwear and Clean Cuts

A central hallmark of Project 44 is its dedicated focus on headwear. The collection features a distinct variety of profiles to suit different personal styles, notably its classic six-panel dad caps and mid-profile five-panel designs. Each style comes in essential tones ranging from crisp whites and deep navies to warm earth tones and bold reds, offering a balanced accessory for any casual ensemble.

For active days, the brand also introduces performance-inspired training caps, engineered to provide a snug, lightweight fit. Whether paired with athletic wear or styled with denim, the headwear range emphasizes timeless shape, dependable structure, and subtle visual detailing.

Essential Streetwear Staples and Outerwear

Beyond headwear, Project 44 crafts reliable tops designed for easy layering. The 44 Long Sleeve range—available in distinct tones such as ARCTYC and Charcoal—delivers dependable comfort with a modern streetwear drape. For warmer days, the Project 44 Base Tee provides an embroidered essential that pairs seamlessly with everyday layers.

Commemorative pieces, such as the Project 44 Store Opening print tees, celebrate the brand's community presence and growing catalog. When conditions turn breezy, the technical Windbreaker offers lightweight protection against the elements while maintaining a sleek, minimal aesthetic.

A Minimalist Approach to Daily Style

At its core, Project 44 celebrates the beauty of unfussy clothing. By curating a tight catalog of well-considered items, the label ensures that every tee, cap, and jacket serves an intentional purpose in your wardrobe. With regular product drops and early-access updates for dedicated followers, Project 44 continues to deliver contemporary staples crafted for effortless everyday wear.

Signature items

  • 44 long sleeve ARCTYC
  • Project 44 Base tee
  • 6-panel dad cap navy
  • Mid-profile 5-panel Navy
  • Windbreaker

Menu

Headwear

  • 6-panel dad cap navy — Classic 6-panel unstructured dad cap silhouette in navy colorway.
  • 6-panel dad cap White — Clean 6-panel dad cap in white with adjustable strap design.
  • Mid-profile 5 Panel Red — Structured mid-profile five-panel headwear piece in red.
  • Mid-profile 5-panel Brown — Mid-profile 5-panel cap in an earthy brown tone.
  • Mid-profile 5-panel Navy — Versatile mid-profile 5-panel cap in deep navy.
  • Mid-profile 5-panel white — Crisp white mid-profile 5-panel cap designed for casual everyday wear.
  • Training cap — Performance-inspired training cap designed for active daily use.
  • Training cap White — Sport-style training cap in a clean white finish.

Tops & Outerwear

  • 44 long sleeve ARCTYC — Long sleeve casual streetwear tee in the signature ARCTYC shade.
  • 44 long sleeve Charcoal — Everyday long sleeve cotton top in a deep charcoal colorway.
  • Project 44 Base tee — Core embroidered staple tee crafted for comfortable everyday wear.
  • Project 44 Store Opening tees — Commemorative printed graphic t-shirt celebrating the store opening.
  • Windbreaker — Lightweight technical outerwear windbreaker jacket for versatile layering.

Frequently asked questions

What types of products does Project 44 offer?
Project 44 specializes in streetwear apparel and headwear, including dad caps, five-panel caps, training caps, long sleeves, graphic tees, base t-shirts, and windbreakers.
What styles of headwear are available in the catalog?
The headwear selection features 6-panel dad caps, structured mid-profile 5-panel caps, and lightweight training caps across various colorways.
Does Project 44 have lightweight outerwear?
Yes, the collection includes a technical windbreaker designed for layering during changing weather conditions.
How can I stay informed about new product releases?
You can sign up via email on the website to receive exclusive early access to new product drops and collection updates.
Can I create a customer account on the website?
Yes, customers can create and sign into an online account to track orders and manage saved addresses.

Tips

  • {"body":"Popular headwear releases such as select 5-panel caps and training caps can sell out quickly, so check back regularly for restocks.","title":"Keep an Eye on Stock Updates"}
  • {"body":"Join the email newsletter via the website footer to get early notifications when new apparel and headwear drops go live.","title":"Sign Up for Drop Access"}
  • {"body":"Pair neutral tones like ARCTYC and Charcoal long sleeves with navy or white caps for an effortless, coordinated streetwear look.","title":"Mix and Match Core Palettes"}