Rouleur Cycles is an independently owned bike shop at 41 Selwyn Street in Onehunga, Auckland, and the website says it has been running since 2015. It is a proud partner of The Wheel Deal, New Zealand's bike-to-work programme. The shop stocks many leading bicycle brands and accessories. Customers mention bike fitting, custom-built bikes, bike buying advice, chain repairs and riding form tips. Pedals also come up in reviews, and the shop's knowledgeable team is praised for its advice.
Customers' views are mixed. One buyer bought pedals that did not match their tyres and saddle as they had expected, and needed a partner to swap them. Another was helped with free pedal removal and a derailleur move when boxing a bike for shipping, and called it easy. A third bought an Eesilk seatpost that smoothed the ride, but a bolt worked loose soon after, and the reviewer said the supplier did not help. Bike fitting is the service most often mentioned. The shop's Onehunga base sits in an established light industrial street, so it suits riders who want a bike shop with a workshop on site.