En Beauty is a Japanese beauty studio at B2/129 Onewa Road, Northcote, on Auckland's North Shore, specialising in lash extensions, lash lifts, brow treatments and Japanese facials, including its signature Japanese Meridian Face Lift. The studio was founded in August 2025 by Izumi Sugihara, a lash artist since 2008 who trained in Kobe, Japan, and has since worked across Japan, Canada, Australia and New Zealand.
Every treatment at En Beauty begins with a consultation, built around a principle Izumi calls Niawase - a Japanese concept meaning 'match beautifully'. Rather than applying a fixed style, the studio designs each look around the client's face shape, lifestyle and preferences. Izumi is joined by Mayu Kobayashi, a lash and brow therapist with 18 years in the beauty industry, who specialises in lash extensions and lash lifts and holds a licensed master's degree in Ikebana alongside decades of practice in Japanese calligraphy.
En Beauty is a Fresha Highly Recommended 2026 winner, alongside 50+ Google reviews and 150+ Fresha reviews, both rated 5.0 stars.
En Beauty, tucked into B2/129 Onewa Road in Northcote on Auckland's North Shore, is a Japanese beauty studio specialising in lash extensions, lash lifts, brow treatments and Japanese facials - most notably its signature Japanese Meridian Face Lift.
En Beauty was founded in August 2025 by Izumi Sugihara, after more than a decade and a half practising her craft across Japan, Canada, Australia and New Zealand. A lash artist since 2008, Izumi began her career in a beauty salon in Kobe, Japan, and has since competed internationally, winning Best in Show at the Artistic Fur Lash International Competition in London in 2022, along with Top 5 Volume Lash the same year, and multiple placings at the NZ Lashes Competition and the Sunshine Pro Series Lash Competition. She is also a certified Reiki master, a discipline that informs her whole-person approach to treatment.
The studio's name, En (縁), is a Japanese concept with no direct English translation, referring to the connection or bond that brings people together - a deliberate choice reflecting Izumi's belief that beauty is fundamentally relational, between practitioner, technique and the individual client.
Every treatment at En Beauty begins with a consultation, guided by a principle Izumi calls Niawase - meaning 'match beautifully'. Rather than applying a fixed style or the heaviest possible lash set, each look is shaped around the client's face structure, lifestyle, skin condition and preferences. New clients receive a complimentary Niawase consultation with their first appointment.
Izumi is joined by Mayu Kobayashi, a lash and brow therapist bringing 18 years in the beauty industry to the studio. Mayu's career began in Tokyo in advertising, working as a photographer, editor and sales representative for beauty salons, before she moved into nail artistry in 2011, training at Tokyo's NSJ Nail Academy. She relocated to New Zealand in 2014 and has continued building her practice here since. Mayu holds a licensed master's degree in Ikebana, the Japanese art of flower arrangement, and has studied Shodo, Japanese calligraphy, for most of her life - disciplines that inform the precision and balance she brings to lash and brow work. At En Beauty, she specialises in lash extensions and lash lifts, working to the same Niawase standard as Izumi.
En Beauty's core services span Lash Extensions in Classic, Hybrid or Volume styles, keratin Lash Lift & Tint treatments, Brow Lamination paired with a keratin conditioning treatment, and Brow Shape & Tint or Hybrid Brow Tint + Shape for longer-wearing colour. The studio's signature Japanese Meridian Face Lift combines manual face sculpting, lymphatic drainage and Japanese pressure-point work along the meridian lines of the face and scalp - with no injections, no devices and no downtime.
En Beauty is a Fresha Highly Recommended 2026 winner, an award given to studios that consistently go above and beyond for clients, alongside 50+ Google reviews and 150+ Fresha reviews, both rated a full 5.0 stars.
En Beauty is easily reached from anywhere on Auckland's North Shore, just minutes from the Northern Motorway, and is a straightforward drive from the CBD. Free parking is available directly out front, marked with 'Courageous Being Client Parking' signs, with no meters or time limits. Regulars travel from across Auckland, including Takapuna, Birkenhead, Devonport, Remuera and Howick.
With a genuinely considered, consultation-first approach, two highly trained Japanese practitioners, and a signature facial treatment unlike anything else in the area, En Beauty offers Northcote and the wider North Shore a distinctive beauty studio experience.