Brotherhood Urban Stylists is a men's styling salon in Takapuna's Smales Farm Office Park, built around a simple idea: a haircut should feel like belonging somewhere. The team describe Brotherhood as more than a place to get a trim — it's about making you feel welcome and creating a sense of belonging, a spot to come together, socialise and exchange ideas — and they do men's styling the way it should be done, specialising in both scissors and clippers.
Every appointment is given the right amount of time to listen, talk through and deliver a personalised, stylish, quality haircut, and every service finishes with a hot towel. While you're in the chair you can wind down with the latest magazines or catch Sky Sport on your own TV, and the Executive Brother tops it all off with a wash, scalp massage, hot towel wrap and a beverage of your choice.
The salon is owned and led by Jeremy Foster-Moan, artistic director and owner, who graduated as a top student from Servilles Academy and brings more than 15 years' experience as a stylist and barber, along with awards in top New Zealand competitions including the Sebastian Black & White competition and Highly Commended in the L'Oreal Colour Trophy Color Pour Homme. His focus is attention to detail — making sure clients leave looking and feeling their best.
Between appointments, Brotherhood kits you out with premium styling products and accessories from American Crew and Triumph & Disaster to keep you looking sharp, and online bookings make it easy to find a time that suits.
Plenty of barbershops will give you a haircut. Brotherhood Urban Stylists, tucked into Shop 4 at Q4 The Boulevard in Takapuna's Smales Farm Office Park, sets out to give you something more: a place that feels like it belongs to you. In the salon's own words, Brotherhood isn't just a place to get a haircut — it's about making you feel welcome and creating a sense of belonging, a spot to come together, socialise and exchange ideas. The team half-jokingly call it a religion. The vision is simple: the ultimate in street stylish hair, done properly.
The craft covers the full spread of men's styling, with a specialisation in both scissors and clippers — so whether you want a tailored scissor cut or a razor-sharp clipper fade, it's all under one roof. And every single service ends with a hot towel finish, the small ritual that separates a proper barbershop visit from a quick trim at home.
One thing Brotherhood insists on is time. The salon ensures the right amount of time for every appointment so the stylist can listen, talk through the options and deliver a personalised, stylish, quality haircut — no conveyor-belt barbering here. While you wait or wind down, there are the latest magazines to flick through and Sky Sport on your own TV, which makes an appointment feel closer to a mate's place than a salon floor.
If you want the full works, the Executive Brother is the flagship: a wash, a full style cut, a scalp massage, a hot towel wrap and a beverage of your choice. It's the appointment you book when you've earned it.
Brotherhood is the project of Jeremy Foster-Moan, the salon's owner and artistic director. He graduated as a top student from Servilles Academy and quickly rose to the top of his game, and he now brings more than 15 years' experience as a stylist and barber. Several awards in top New Zealand competitions sit on the shelf, including the Sebastian Black & White competition and Highly Commended in the L'Oreal Colour Trophy Color Pour Homme — credentials that have made him renowned as an industry leader.
What clients notice, though, is less about trophies and more about attention to detail. Jeremy prides himself on delivering an exceptional client experience and believes detail is the key to clients leaving Brotherhood looking and feeling their best.
The services list reads like a roster, and each "Brother" has its job. The Classic Brother is the house standard: a full style cut combining scissors and clippers. The Faded Brother handles zero or double-zero fades with a foil shaver worked into a style on top, while the Buzzed Brother is a clean clipper-over-the-whole-head cut with no scissor work at all.
Longer hair is covered too — the Long Hair Brother takes care of cuts from the shoulder and below, and the Restyled Brother is the one to book for a complete transformation from long hair to short. The Silver Brother uses L'Oreal Homme camo colour to blend greys for a natural look, a quiet favourite for clients who want to look fresh without announcing it.
One note worth knowing before you book: none of the haircut services include beard work. If you want your beard sorted, add the Bearded Brother to your appointment — a full beard restyle with a clipper line-up and, of course, a hot towel finish.
Brotherhood also kits clients out with premium styling products and accessories to keep the look sharp between appointments. The shelves carry American Crew and Triumph & Disaster — trusted names in men's grooming — so whatever your stylist uses to finish your cut, you can take it home.
Online bookings make it easy to find a time that suits, and the hours are built around working lives: Tuesday, Wednesday and Friday from 8am to 6pm, Thursdays open late until 7pm, and Saturdays from 9am to 2pm. The salon is closed Sundays and Mondays. You'll find the team at Shop 4, Q4 The Boulevard, Smales Farm Office Park on Taharoto Road in Takapuna, or ring 09 486 3290.
Brotherhood invites you to share in its vision of the ultimate in street stylish hair. As the salon itself puts it: you want in?