Willbike Cycling Central is a bike shop and workshop at 59 Russell Street in Alexandra, right beside the Central Otago Rail Trail and next to Industry Lane Café. Alongside bikes, parts, components and accessories, it offers servicing, bike fits, and bikes spec'd and sized for each rider. It also runs personalised coaching and training programmes with James, an NZ elite road and MTB cyclist. The shop runs WORKRIDE, the ride-to-work scheme, which the website says saves 32 to 63 per cent on a bike, as at 2026. E-bikes cannot be shipped and must be collected in store.
Customers describe the staff as friendly, honest and knowledgeable. Those who train with James say he is approachable, professional and tailored to their goals, and one has been with him for about four years, another for six. Repairs get praise for speed: an e-bike dropped off on a Friday was ready the following Monday. One repair turned out to be bigger than first expected, but the team got on with it straight away. Our pick in Alexandra for a bike fitted and coached by someone who rides.